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Sometime ago, I came up with a slogan I used for several talks I gave to local business groups – “For the Life of Your Business and the Business of Your Life”.  I thought it was a clever play on words that I could use as a tool to get across my main message.  I found that this ‘play on words’ became the main message in most circumstances I found myself in.  I’ll explain this a bit by posing a few reflective questions:

Q – How do you define/explain what is ‘The Life of Your Business’?

Q – How do you define/explain what is ‘The Business of Your Life’?

Q – what is the difference between these two definitions/explanations?

See what I mean?  I have come to the understanding the distance between my answers determines the balance I experience in my life.  Where does one component end and the other begin?  Do they overlap?

Anyway – big questions that not everyone likes to get into.  But for those who do:


Viktor Frankl was a psychiatrist who lived from 1905 to 1997.  As a survivor of Auschwitz concentration camp, he developed a perspective on life that was unique.  Here are a couple quotes from his book Man’s Search for Meaning (1959).

Between stimulus and response there is a space.  In that space is our power to choose our response.  In our response lies our growth and our freedom.”

“When we are no longer able to change a situation . . .we are challenged to change ourselves.”

Reflective Questions:

Q – Do I consider myself a responder or a reactor?

Q – Am I content with the way I address problems?

Q – What would I like to do regarding problems that I do not do now?

Q – what is one thing I can do today that will get me closer to what I want/need?


In Service & Gratitude,

Dr. Bruce McLaughlin